Simple Ways to Increase Web Site Conversions
Increasing Conversions
Posted by Adam Hayes
Three simple and quick ways to increase your conversion rates.
I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.
- Remove Website Clutter - Every page should have a distinct, clear, call to action. Anything that draws people's attention away from the call to action should be removed. This includes poorly worded copy, distracting ads, and images that don't add value to the page.
- Resolve Concerns at the Points of Action - Pair your Points of Action (POA) with appropriate statements that address your customer's concerns. These could include testimonials from previous customers, reviews from experts, reliability indicators (such as associations and memberships), and statements about your privacy policy.
- Remove Checkout Roadblocks - Make it as simple as possible to checkout. Why do you think that Amazon has their own "One Click Ordering ". People are extreme impulse buyers. The checkout stand of your local grocery store is proof of this. Don't make people jump through hoops to purchase.
While these are fairly simple concepts to understand, implementation is a different story. Don't become overwhelmed. Just make one change a week. Compare your conversion rates week to week to make sure that you are moving in the right direction. Increasing your conversion rates is one of the simplest ways to get more money out of your existing web viewers.
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