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Never Miss a Chance to Sell
Sell, Sell, SellOne of the biggest mistakes that companies make is failing to recognize and act on opportunities to sell. Isn't selling one of the main goals of the organization? So why do people shy away from the opportunities that are placed before them all the time? Here are just a few places that are commonly...
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Consistent Look and Feel - Branding and Positioning
Branding and PositioningWhen your customers think about your business, what comes to their minds? How have you branded and positioned your business? You've set your sites on a specific group, you know what they need and you've got it. Now all you need to do is let them know that you are the answer to their problems....
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Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website...
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