I agree with the P.I.E. (Provide Contact Information, Inform, Entertain) approach. When building a site, it is helpful to see it from a reader's perspective as they are who you built the site for and not just for yourself. Complete, highly-informative, updated and well-organized web content is essential to keep them reading on.

Many thanks for your compact and vital article. I will implement this in my website. REgards,

Diego Laverde