I just have to add my two cents and say that this is correct.You do not make money on a logo.but of course I like my ego boosted every now and then.

Very informative post I learned a lot.

People always falter with logos. They can utilize the space for a better usage

So many people worry about the logo. How many times do you look at the logo when you do a search ? . Ever see a pizza place with a big sign that says something like "Amorosso´s" what the heck does that mean. I was looking for pizza / food. Not some big ass name I have no idea what it is

Beside logos can take up a lot of load time.